MINAS has always been shaped by the human form – by movement, gesture, and the way objects interact with the body over time.
With HUMANS, this philosophy is brought forward through portraits of real individuals, each selected for their authenticity and distinct presence.

The campaign moves away from traditional ideals of perfection.
Instead, it focuses on character, contrast, and the quiet power of individuality.
Each participant wears the same design language differently, proving that the object remains constant – while the human experience transforms it.

The pieces featured in HUMANS come from a curated selection of MINAS archive designs alongside new creations.

United by sculptural clarity and balance, each object reflects the enduring MINAS design language – strong yet sensitive, minimal yet expressive.
Through the campaign, these designs are not presented as symbols, but as extensions of the individuals who wear them.

The collection evolves through the body, not the other way around.

The HUMANS campaign was officially presented during a private event on December 12th, held at Petrini Apothiki OLP in Drapetsona, Athens.

The industrial setting provided a raw and honest backdrop – echoing the strength, directness, and authenticity of the campaign itself.
Guests were invited to experience the collection, the portraits, and the atmosphere in an immersive environment where design, sound, and human presence came together.

The HUMANS campaign and event were made possible with the valued support of our partners.

Grey Goose curated the drinks for the evening, contributing to the refined atmosphere of the night.
Best Radio and Athens Voice supported the communication of the campaign, helping extend its reach and voice.
Sound and music for the event were curated by Made of Sounds, shaping the rhythm and energy of the space.
We also extend our appreciation to Greek Dairies, whose support played an important role in bringing the event to life.

Their contribution allowed the HUMANS experience to unfold as intended — focused, immersive, and human.