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BAPTISTA’s feature takes readers behind the scenes of the Minas house, where craftsmanship, clarity, and purpose intersect. In their joint interview, Arion and Promitheas discuss the responsibility they carry, the decisions they make, and how their father’s creative spirit continues to shape their process.
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Photos & Concept: C. Coutayar
Both designers speak of their reverence for handcrafted production—a hallmark of the Minas philosophy—but also the need to reach new audiences without compromising the integrity of each object. “We honour the legacy of the house, always with respect to Minas,” they note.
Promitheas draws influence from Japanese language and culture, while Arion’s lens is shaped by architectural history and urban movement. Together, their approach blends personal vision with inherited principles. Their connection to their father’s work is deeply emotional—yet pragmatic. “What still guides us today is the need for each object to be truly used.”
That devotion to timeless design was recently showcased through the reintroduction of Minas’ iconic watch—reimagined, not replicated. “This was not just a reproduction,” they explain. “It was about improving on the original with technical precision and creative respect.”
